Brought in as a result of more than 10 years of charitable organization management and work with The Pink Ride's President, Buddy Cummings, Rico comes to The Pink Ride Board of Directors with a wealth of experience in Communication Arts and Design, Financial Analysis and Planning, Sports Entertainment, 501(c)(3) Regulations and Compliance, and overall business management.

Rico is responsible for the design and creation of all visual media representing The Pink Ride and for maintaining consistency in our branding across multiple platforms. It is his goal not only to present The Pink Ride in the most polished and professional light, but to remind our sponsors, volunteers, and event attendees of the reason we do this; to support local individuals fighting breast cancer.

He is the current managing member, designer, and operations manager for Parks, Millican & Mann Championship Belts and Awards. They design and/or create championship belts for WWE, AEW, NJPW, TNA, ROH, Zero1, UFC, Bellator MMA, and virtually every major combat sports and/or sports entertainment company in the world. Other clients include Garth Brooks, Madonna, KISS, Jason Aldean, Spike TV's Lip Sync Battle, Viacom, DirecTV, and etc....